Exhibiting at a trade show or convention creates all sorts of opportunities to grow your business. Along with making sure you have brochures and other literature to hand out to attendees, it pays to take along customized giveaway items that will catch the eye. If you are not sure what sort of freebies to select, here are four suggestions that will help.
Consider Who Will Be at the Event
The nature of the convention or trade show makes a difference when it comes to selecting tradeshow products to give away. Is this a gathering of mainly professionals involved with Information System management? Perhaps this event is tailored for business owners or at least upper level management. Maybe the focus is on business finance and the attendees will be primarily financial officers. Keep the demographic in mind as you consider different types of items to hand out.
What’s the Theme for the Event?
Many trade shows, conferences, and conventions are built around a common theme. As you consider different types of giveaway items, try to include at least a couple that have something to do with that theme.
For example, if the theme is built around the subject of telecommunications, consider investing in some smartphone cases customized with your company name and contact information. You could also go with tablet cases since many people use tablets to participate in web conferences.
Include a Few Traditional Giveaway Items
No matter what sort of event is involved, it never hurts to have a few traditional giveaway items on hand. Those items tend to remain practical even in a digital age. Best of all, they will see use almost daily so your company name is constantly in front of the users.
Order note pads and pens customized with your company name, logo, and contact information at the very least. People expect to see these at just about every exhibit and will ask for them if they aren’t in view.
Have at Least One Giveaway Item That’s Pure Fun
After you’ve covered the typical freebies and added in one or two that tie in with the event theme, order at least one giveaway item that is strictly for fun. It doesn’t have to be connected with the conference or any of the activities but it does need to be something memorable.
One possibility is to order plenty of customized sunglasses that happen to sport your contact information. You’ll find that promotional glasses in different colors and maybe a couple of different styles will be a hit at just about any event. Rest assured the attendees will remember you simply because of the imagination and creativity that you put into selecting the promotional items.
The promotional items that you plan on giving away at a show or conference should never be afterthoughts. Choose them with the same care you devote to the exhibit design, the brochures and pamphlets, and all the other elements of your booth. The investment will pay off in the way of lots of new contacts and eventually securing some important customers.